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art permanent make up

What is permanent make up?

Permanent Make Up (PMU) – also known as semi-permanent make up, micro pigmentation or simply cosmetic tattooing – is a great alternative to traditional make up. The goal of the procedure is to bring out the natural beauty of an individual, enhance facial features, and to disguise minor asymmetry and skin imperfections. Thanks to innovative techniques, it is safe and almost completely painless. When precisely performed by a skilful and experienced technician, permanent make up looks natural and tasteful.
PMU is a process during which tiny amounts of non-allergic pigments are infused into the dermal layer of skin with the use of individual sterile micro needles. 

In the process of healing, the upper layers of skin slough, which guarantees that the colour softens within a few days from the procedure. The final effect depends on the client’s skin type, the reaction of their immune system, and the appropriate after-care, therefore in some cases a touch up application is required after 4 to 6 weeks.
The treatment is designed to last from 1 to 3 years. During that time the colour will gradually fade, but factors like excessive sun exposure, sun beds use, severely oily or dry skin, use of anti-aging creams, retinA/retinol products, acidic cleansers, or regular chemical peels, may speed up this process. In order to keep the look fresh, a touch up is advisable every 18-24 months.

Who is permanent make-up suitable for?

Permanent make up is ideal for those who have to continually apply make up using brow pencils, powders and lipstick, those who are allergic to conventional cosmetics as well as people who suffer from eyebrow and eyelash hair loss. This can solve your make up nightmare! Sports enthusiasts can forget about smudged eyeliner or smeared eyebrows. A 'must have' for anyone who wants to look good without having to spend hours in front of the mirror, and thus save valuable time.
But it’s more than just beauty enhancement. PMU can be a great alternative for surgical procedures as it helps to disguise skin imperfections for clients who have been in accidents and struggle with scar tissue or suffered from serious illnesses, such as vitiligo or spot baldness. It may even complete breast reconstruction after mastectomy by restoring the appearance of the areola.
And let’s not forget that tattoo make up is not just for women! The treatments are also suitable for men, as they can help cover up baldness, scars and other skin problems.



There are a few things to consider before you decide to schedule an appointment and you will be asked to complete a health questionnaire. Let us know if you:

  • have had permanent make-up before (please send us some pictures, as you may first need a laser removal session)

  • are pregnant, nursing, trying to get pregnant

  • have any scars or suffered a head trauma in the brow/lip area

  • have oily or severely oily skin

  • have large pores on your forehead and in the brow/lip area

  • have moles/birthmarks in or around the brow/lip area

  • have or have had a piercing in the brow/lip area

  • have deep wrinkles

  • have had a hair transplant for your eyebrows

  • are currently receiving medications or treatments

  • have extremely thin skin

  • your lips have been injected with fillers

  • are allergic to latex, metals and other substances

Additionally, the following medical conditions require special consideration:

  • Heart Conditions / Pace Maker / Defibrillator

  • Alopecia

  • Trichotillomania

  • Glaucoma

  • Diabetes

  • Eczema, Psoriasis or Dermatitis

  • Hypo, Hyper Thyroidism, Graves Disease, Hashimotos

  • Rosacea

  • Fitzpatrick Skin types 1

  • Auto Immune Disorder of any kind

  • Nasal MRSA

  • Blood diseases and bleeding disorders

  • Poor general health

If you do struggle with any of these issues, it doesn’t necessarily mean we will not treat you, only that we will be well prepared before we do. Initial consultation will allow us to discuss any indicated conditions and choose the best course of action.


We will first assess your skin undertones, consider your personal preference, and give you our professional advice, to make sure we select the best pigment for your skin type. Next we will suggest the right treatment, shapes, thicknesses and colours for your lips, eyes or brows. We will also draw on your make up with a pencil so you get a good idea of how it will look in the end. After taking a ‘before’ picture for future comparison, we’ll move on to starting the procedure.



To improve your comfort, we’ll start with application of a numbing cream to the treated area. Additionally, a dental block is recommended for lip colour procedures. Treatments take from one to three hours, depending on what you’re having done, and during that time you will only experience a slight vibrating/scratchy sensation that can be compared to tweezing. However, with the new BIOTEK machine, permanent make-up procedures are virtually painless.



  • The area where the pigment has been applied must be kept moist for successful healing and to avoid scabbing.

  • Scabbing will result in excessive loss of pigment.

  • Skin can take anywhere from 7 to 14 days to repair itself with the use of Bepanthen. It will nourish and repair the skin, and protect it from infections.

  • NO make-up is to be applied on the eyebrows or eyeliner area for at least 2 days.

  • NO picking at any scaling that may occur — let the scales fall off naturally — picking could cause scarring.

  • Bath or shower as normal but the treated area must be protected with a little bit of Bepanthen. NO SOAP or CLEANSERS on the area for 7 days, as they can be detrimental to the bonding process that must take place for the pigment to stabilize in the dermis.

  • Cold compresses or ice packs will help bring the swelling down (if evident). Don't use ice if lips are still numb.

  • Between 2 -14 days after the treatment the colour may appear very pale, dull or light, and you may think the procedure has been unsuccessful. Be patient. This is normal as the skin still heals. The true colour will be evident in 2-4 weeks. If then pigment is missing in some parts a touch-up is needed.


IMPORTANT INFORMATION — Protecting your tattoo…

  • NO exposure to sun, salt chlorine & chemicals on the treated area for 14 days

  • Sun exposure over time can cause fading and colour change.

  • Wear a sun block or products containing UVA/UVB filters, and wear sunglasses to protect your eyeliner.

  • Salt or chlorinated water can cause bleaching – it is recommended that the tattoo stays covered with Vaseline.

  • Chemicals of any kind could interfere with the healing process and the colour.

  • Glycolic Acid, Retin-A and face peel products must be kept completely away from the treated area as continued use could lighten the colours.


Eyebrows & Eyeliner

The tattoo will weep a clear fluid (this is normal) for the next 24 hours … wipe it with a gentle but firm press to remove the fluid. If it is not removed crust or scab will build up.

Then apply Bepanthen 1-2 times a day for the next 7-14 days. Less, more often is best – excessive amounts will not give the best results. In fact, too much

Bepanthen can produce a poor result and unevenness in the final colour as the area cannot breathe.

  • Swelling is minimal with most clients, and will have disappeared within 24 hours. In some cases it may last around the eye area for up to 3 days, but will not prevent clients from working or socialising.

  • You will experience slight tightness over and around the tattooed area; it can feel just a little tender.

  • A slight crusting may form, and flaking off within 3 - 14 days will take some colour with it.

  • Once healed, the result will, in most cases, resemble a softly drawn pencil (depending on colours selected).

  • A retouch of colour may be required.

  • Make-up (and contact lenses) can be worn the next day.


Lip Line, Lip Blend, Full Lip

  • The tattoo will weep a clear fluid (this is normal) for at least 1 hour, sometimes longer. Wipe it with a gentle but firm press to remove the fluid. Leaving this to dry will cause scabbing and a very uncomfortable feeling

  • Then keep applying Bepanthen or Vaseline to keep lips moist, until they are healed. Immediately after the treatment your lips may still be numb from the topical anaesthetic … wait until the numbness subsides, then usage of an ice-pack will help relieve the swelling and tenderness. Sucking on ice cubes helps enormously.

  • If you are prone to cold sores it is advisable that you use Zovirax. Continue using Zovirax until your adjustment appointment in 6-8 weeks. The 2nd & 3rd days are most crucial for an attack to launch. Some clients have said that using ice on the lips for those 3 days helped prevent an outbreak.

  • Your lips will be swollen overnight; sometimes for 48 hours; the fuller your lips are naturally, the more evident this will be.

  • In case of Lip Line there will be a slight tightness & dryness on the line area, but this isn't obvious and you can wear lipstick within one hour. For Full Lip, the tightness and dryness will persist for up to a week. Keep them moist at all times with Bepanthen. After 3-4 days you can alternate with Vaseline.

Around Day 5 the worst of the chapping will be mostly over. Around Day 6 the lip colour will appear softer. In fact, the colour may appear pale or frosty for the next 5 days of so. This is perfectly normal. It is vital to remember to wait the full 4-6 weeks before the final lip colour is evident.

When our job is done, we take an ‘after’ photo, so you can fully notice and appreciate the improvement. 

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